Underground Coffee is a fictional cafe and roastery at Crosstown Concourse focused specifically on the underground arts and culture scene in Memphis. More than just a cafe, it is a community hub for artists, a creative sanctuary, and a point of discovery for artists who want to be recognized in their local community.

This project originated from my Image Design course at the University of Memphis. Students were instructed to ideate and design a logo and product mockups for a fictional line of alcoholic beverages.

The following is an assortment of some of my favorite projects I've created throughout the years.

For this project I designed an imaginary concert series compilation vinyl.